Big IS Big ... I love shampoo ... especially pink smelly ones. But Big!? This neither looks like a shampoo, feels like a shampoo, nor does it lather up like a shampoo. It looks tempting enough to eat, feels gorgeous, and its fragnance lingers in the hair for AGES ... effect on my hair: BRILLIANT! It's a must ... everyone must try it ... PLEASE ... Check it out: under the Haircare Section. Who needs Charles Worthington Dream Hair ... even if it is pink :P